Dr.Squatch
Soap Marketing

Overview

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This project involves designing multiple marketing point-of-sale campaigns to promote sustainability within Dr. Squatch's brand. Within this project, the goals are very straightforward with this design aspect for Dr.Squatch. The client has requested three print design opportunities and two digital design opportunities. With the three print design opportunities being a reusable shopping bag, a counter card, and a store poster, these three items will pair perfectly with the digital side. For the digital side, we have the Instagram post and the website banner ad for showcasing the soap. Jack Haldrup founded Dr.Squatch in 2013 with the mission of trying to create a natural soap. Since then, his company has only tripled in size, and he has made a sustaining brand that is loved by millions. 

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