3 Knights before Hockey Marketing

Overview

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With the Golden Knights approaching their 6th season in the NHL, they are marketing this season as their "Golden Age" season. With the Knights making this vast marketing push for the Golden concept, they officially announced earlier this year in 2022 that their home jerseys will be the gold ones. With the NHL opening night coming up very soon, it was deemed appropriate to excite the fans by creating the "3 Knights Before Hockey". Each day leading up to the NHL opening night on October 11th, 2022, the Instagram page would post one photo each day with a witty caption. By promoting this project, the fans and potential new fans would hopefully tune in to the opening NHL game against the Los Angeles Kings.

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