OHANA Festival Rebrand 

Overview

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The Ohana Festival is a music festival located in Dana Point, California, founded by Eddie Vedder. Within this project, Eddie Vedder has requested a new brand identity package to redesign the Ohana brand. For the brand package, he has requested a new logo, merchandise, a new app design for new guests interested in attending the festival, and digital advertisements to start promoting the 2023 festival. With reaching out to old and new fans, Eddie wants to ensure that the Ohana Festival has a fresh look for the 2023 year with new and upcoming artists. 

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